CalPrivacy orders SalesIntel to pay $36,400 for late registration
Sep 6, 2026 edition · GC-2026-0049 · Published 2026-09-06 · Version 2 · Final
CPPA’s August 27 decision adopted SalesIntel’s $36,400 late-registration order, including a $6,600 registration fee and case-specific future compliance terms.
What happened
CPPA’s August 27, 2026 decision immediately adopted a stipulated final order against SalesIntel Research, Inc. concerning its failure to register in 2025 for data-broker activity during 2024. The order requires $36,400, including the $6,600 annual registration fee, with full payment within thirty days of the Board’s decision. It records the company’s engagement after enforcement contact and timely 2026 registration for 2025 activity. The amount is an ordered obligation, not proof that payment was completed.
Paragraphs 27–29 require timely registration for future years of data-broker operation, required privacy-request metrics and DROP deletion processing under the cited statutes when operating as a broker. SalesIntel admits specified findings and the 2024 broker activity requiring registration; it otherwise neither admits nor denies the remaining findings. The release is limited to the specified late-registration violation, and the case does not establish a healthcare-data misuse finding or impose SalesIntel’s thirty-day payment clock on unrelated organizations.
Scope and timing
- Authority status
- Final
- Applicability
- Operationally relevant
- Audience
- Health-tech
- Jurisdiction
- California
Why it matters
Vendor data enrichment and marketing services warrant a broker-scope review, but this registration case does not prove misuse of medical information.
Recommended action
Assess whether a business or vendor meets the applicable data-broker definition, verify relevant registration and rights-request controls, and track only the obligations that apply to that entity and period.
Case details
- agencies
- California Privacy Protection Agency
- entities
- SalesIntel Research, Inc.
- action Type
- Administrative order
- event Date
- 2026-08-27
- alleged Conduct
- Failure to register in 2025 for admitted 2024 data-broker activity; specified findings admitted, remaining factual findings neither admitted nor denied.
- resolution
- August 27 immediately effective decision adopts stipulated order: $36,400 including $6,600 registration fee, payment within 30 days, and specified future registration/metrics/DROP duties. Limited release; completed payment not established.
Operational lessons
- Assess broker status using actual activities and applicable definitions.
- Verify registration, privacy-request metrics and applicable deletion processing.
- Separate case-specific payment clocks from generally applicable duties.
Sources
- SalesIntel registration enforcement announcementOfficial · California Privacy Protection Agency · 2026-09-01 · Source review 2026-09-06
- SalesIntel decision and stipulated final orderOfficial · California Privacy Protection Agency · Source review 2026-09-06
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